According to Mosseri, allowing creators to pin content is the company’s way of giving users “more control” over their profiles. IYDK, pinned posts are meant to be the first posts users see when they visit your page, so if you have any standout posts you don’t want new followers to miss, you might want to consider pinning.

Mosseri stated in the Reel that users can pin up to three posts at the top of their profiles, and will be able to pin a mix of both photos and Reels. In a Reel posted to his personal IG account on June 7, Adam Mosseri announced the rollout of four new Instagram features, including the ability to pin posts to your Grid. But what is a pinned post on Instagram, and how does it work? Here’s everything you need to know about using the feature. On June 7, Head of Instagram Adam Mosseri announced that users will finally be able to pin their favorite posts to the top of their account, so you’ll be able to choose which posts people see on your grid first. Everyone has that one IG post (or two, or three) that you hope a certain ~someone~ will see first when they go to your profile, right? If you know what I’m talking about, you’re not gonna want to miss this new feature on Instagram.

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